How Web Push Notifications Help SEO
How Web Push Notifications Help SEO – In today’s digital age, online competition has become very fierce. Every website owner wants his website to appear on the first page in search engines like Google. For this, he uses SEO (Search Engine Optimization) techniques. SEO is a process by which the website gets more traffic, more clicks and better ranking.
But have you ever thought that web push notifications can also help in improving SEO? Yes, it is a new and effective method that increases the visibility and traffic of your website. In this article, we will understand what is web push notification, how it works and what is its role in SEO – that too in simple and detailed Hindi language.
What Is Web Push Notifications
Web push notification is a small message that appears on a web browser. This message can appear even when the user is not on your website but has previously accepted notifications from your site.
For example:
When you visit a news website and a popup appears – “Would you like to receive notifications?” and you click on ‘Allow’, you will receive notifications in the browser about news updates, offers or new articles from that site in the future. These notifications appear on both desktop and mobile devices and the user can access the website in a single click.
How do web push notifications work?
Web push notifications are based on three main components:
- Service Worker: This is a background script that works between the browser and the server. This script allows notifications to be sent in the background.
- User Permission: User permission is required before sending notifications to them. Notifications can be sent only when the user clicks on “Allow”.
- Push Server: A push server is used to send web push notifications. Such as OneSignal, Firebase Cloud Messaging (FCM), VWO Engage etc.
What is SEO and why is it important for a website?
The full form of SEO is Search Engine Optimization. This technique is used to give better rank to the website in search engines. Organic traffic of the website is increased through SEO.
- On-page SEO – like keywords, content quality, image alt tags.
- Off-page SEO – like backlinks, social sharing, brand mentions.
Factors that Google looks at for SEO include:
- Website traffic
- User engagement
- Bounce rate
- CTR (Click-Through Rate)
- Site speed
- Mobile friendly design
- Quality of content
How Web Push Notifications Help SEO
Now let’s understand how web push notifications help SEO. All the points given below positively impact SEO either indirectly or directly.
- Increasing website traffic: Web push notifications inform users about new blog posts, offers, or updates. When a user clicks on the notification, he or she comes directly to your website. This increases website traffic, which plays an important role in SEO.
- Reducing the bounce rate: Bounce rate is the percentage of times a user visits your website but immediately leaves without doing anything. If a user visits the website through notifications and finds interesting content there, he will stay on the website for a longer time. This will reduce the bounce rate and improve the SEO score.
- Increase in user engagement: Web push notifications work to bring the user back to the website. This leads to repeated visits to the website and increases engagement. Search engines look at how often a website is being used, which affects its ranking.
- Improving CTR (Click-Through Rate): When a notification has an attractive title and CTA (Call to Action), people click on it. This increases CTR. The higher the CTR, the more useful Google considers your website and will rank it better.
- The brand identity is strengthened: Every time a user sees your website name in a notification, it creates an association with the brand. This increases brand recall and when a user searches for something on Google, he is more likely to click on your website link.
- The number of repeat visitors increases: In SEO, it is believed that if a user visits a website repeatedly, then that website is considered good. Web push notifications make repeated visits possible.
How to set up web push notifications?
Now learn how you can add web push notifications to your website:
Step 1- Best Push Notification Tools
Step 2- Integrate the code into your website – Add the platform’s provided JavaScript code to the section of your website.
Step 3- Create permission settings – When a user visits your site for the first time, a popup with “Allow Notification” should appear.
Step 4- Create automatic and manual campaigns
- Automatic – like sending notifications whenever a new article is posted.
- Manual – Promoting special offers or events.
Step 5- A/B test your CTA and title – Like “Know now!”, “This offer is only for today” – this increases CTR.
Things to keep in mind when using web push notifications
- Don’t send too many notifications – this can annoy users.
- Content should always be useful and engaging – don’t just promote it.
- Keep the timing in mind – it is better to send notifications in the morning or evening.
- Segmentation – Send each user only the notifications that are important to them.
- Provide an option to unsubscribe – It’s important to give users control.
SEO and Web Push Notifications – How to strategize together?
| Strategy | Benefit |
| Send notifications when new content arrives | fast traffic |
| Create segments based on user behavior | Better engagement |
| Re-engage old users | Increase Repeat Visitors |
| Track bounce rates and improve content | SEO improvement |
| A/B test titles and messages | CTR will increase |
Conclusion: Do web push notifications really help with SEO?
The answer is – yes, web push notifications improve SEO indirectly very effectively. They help deliver your content to users repeatedly, increase traffic, strengthen user engagement and signal to search engines that your website is useful.
If you haven’t added web push notifications to your website yet, now is the time to start using this technique. It’s a smart and modern way to boost SEO, while also building a stronger connection with your users.
